The Set We Almost Didn’t Sell

Maze of Muertos might be the biggest rollercoaster set we’ve dealt with in 7½ years, and that’s saying something.

It’s been chaos.

We said it was coming, just late. Then I posted a whole thread about how annoyed I was with the set structure and straight after that it became buyout central thanks to our new Dark Magician Extra Deck Overlord.

We started opening (well, Matty & Jake did, I’m still working on how to open efficiently with one arm… suggestions welcome).

We already knew we’d be late to market. My injury delayed BPRO more than we’ve ever experienced, and I wasn’t letting that happen two sets in a row.

Then we discovered EU cases contain just 1x Secret and 1x Chibi Secret. That means pulling a specific Secret Rare is roughly twice as rare as in a normal core set. That’s brutal.

It’s even tougher when we aim for worldwide competitive pricing. TCGPlayer is usually much cheaper than UK prices because cost prices are very different, but we still try to compete. But with this set, North American cases have double the Secrets.

I won’t rant again (did that on X already, shameless plug @TierZeroOllie ), but it makes being well priced extremely difficult. And honestly, the set is unbalanced. Chibis are low value, so even pricing high, we’ll struggle to break even, let alone profit.

So I said no. After seven and a half years, this would be the first set we wouldn’t sell singles for.

But you just kept asking.

So we will list singles. It won’t be loads. It won’t be the cheapest. But if we can avoid losing a fortune and still remain the go-to for singles, it’s the right call. (Matty may disagree and explode.)

If something you want sells out, press the heart on the product. You’ll get notified when it’s restocked - and just as importantly, it tells us demand is there so we know whether to keep opening.

The cards will go live later today and stock added throughout the week as we open more. Let us know what you’re waiting on.

If you’ve read this far, thank you. I’ll share a broader update tomorrow on what’s happening behind the scenes and what’s coming next.

One last thing.

We’ve had more customers asking how they can support us. We’ve never pushed reviews, I just let them come naturally. But the reality is negative experiences are far more likely to result in a review than positive ones.

If you’ve genuinely had a good experience with us over the past seven years, I’d really appreciate a Trustpilot review (link). And if there’s something we can improve, I’d appreciate that feedback too.

 

Ollie

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